Rembrandt Project foresees the realization of sophisticated virtual advertising systems characterized by an excellent quality of the images, user-friendliness and competitive cost.
It is designed to multiply the advertising spaces, allowing the insertion of virtual content which can be seen several times, in different places and in different moments. The new model is referred to an audience which watches sports events on mobile devices more than on television, and it is based on a simple paradigm shift: the insertion of virtual content takes place on mobile devices rather than on broadcaster and web-caster.