Rembrandt Project foresees the realisation of a sophisticated virtual advertising systems
characterised by an excellent quality of the images,
user-friendliness and competitive cost.
It is designed for multiply the advertising spaces, allowing
the insertion of virtual content
which can be seen several times,
in different places and in different moments.
The new model
is referred to an audience
which watches sports events on mobile devices
more than on television,
and it is based on a simple paradigm shift:
the insertion of virtual content takes place
on mobile devices rather than on broadcaster and web-caster.